Video – Merci! (referred also as Bodhisattva in metro), short film by Belgian director Christine Rabette awarded in 2003 with a Golden Wave for best Short Film (Court-Métrage), now climbing to more than a half-million views on YouTube. Along with yawning and the flu, few things are as contagious and viral as laughter. After all, we are humans not androids, for god’s sake!

[…] In contrast to negative feedback, positive feedback (f+) generally promotes changes in the system (the majority of SO systems use them). The explosive growth of the human population provides a familiar example of the effect of positive feedback. The snowballing autocatalytic effect of f+ takes an initial change in a system (due to amplification of fluctuations; a minimal and natural local cluster of objects could be a starting point) and reinforces that change in the same direction as the initial deviation. Self-enhancement, amplification, facilitation, and autocatalysis are all terms used to describe positive feedback [9]. Another example could be provided by the clustering or aggregation of individuals. Many birds, such as seagulls nest in large colonies. Group nesting evidently provides individuals with certain benefits, such as better detection of predators or greater ease in finding food. The mechanism in this case is imitation2: birds preparing to nest are attracted to sites where other birds are already nesting, while the behavioral rule could be synthesized as “I nest close where you nest”. The key point is that aggregation of nesting birds at a particular site is not purely a consequence of each bird being attracted to the site per se. Rather, the aggregation evidently arises primarily because each bird is attracted to others (check for further references on [7,9]). On social insect societies, f+ could be illustrated by the pheromone reinforcement on trails, allowing the entire colony to exploit some past and present solutions. Generally, as in the above cases, positive feedback is imposed implicitly on the system and locally by each one of the constituent units. Fireflies flashing in synchrony [49] follow the rule, “I signal when you signal”, fish traveling in schools abide by the rule, “I go where you go”, and so forth. In humans, the “infectious” quality of a yawn of laughter is a familiar example of positive feedback of the form, “I do what you do”. Seeing a person yawning3, or even just thinking of yawning, can trigger a yawn [9]. There is however one associated risk, generally if f+ acts alone without the presence of negative feedbacks, which per si can play a critical role keeping under control this snowballing effect, providing inhibition to offset the amplification and helping to shape it into a particular pattern. Indeed, the amplifying nature of  f+ means that it has the potential to produce destructive explosions or implosions in any process where it plays a role. Thus the behavioral rule may be more complicated than initially suggested, possessing both an autocatalytic as well as an antagonistic aspect. In the case of fish [9], the minimal behavioral rule could be “I nest where others nest, unless the area is overcrowded”. In this case both the positive and negative feedback may be coded into the behavioral rules of the fish. Finally, in other cases one finds that the inhibition arises automatically, often simply from physical constraints. […], in, Social Cognitive Maps, Swarm Collective Perception and Distributed Search on Dynamic Landscapes.